Our cross-border e-commerce practice is only a year short. Compared with senior e-commerce merchants, we may not even be at the entry level, but our growth is fast. Based on the basis of cooperation with the One Belt and One Road countries, we have chosen a different road from the beginning: cross-border e-commerce.
In 2019, we held six cross-border e-commerce trainings and three internships. The training content covered several of the largest cross-border e-commerce platforms such as Taobao, Amazon, Alibaba International Station, eBay, AliExpress. We have not only conducted in-depth cooperation with a number of cross-border e-commerce companies, but also extensively absorbed the resources of Chinese and foreign students inside and outside the school, and explored a unique cross-border e-commerce practice road.
Saqib is from Pakistan and is a PhD candidate at Huazhong University of Science and Technology. Ever since he followed the guest group of the Cross-Border E-Commerce International Exchange Forum to visit Wuhan Loulan Miyu Ecological Fruit Industry Co., Ltd., the curiosity of wanting to know the wonderful world behind thousands of Taobao shops has driven him to appear in every cross-border electricity store Business training and practical training.
Persevering efforts made him successfully transformed a year later. In July 2019, as the English lecturer of our team, he conducted the first China-Pakistan online Amazon e-commerce training for students in universities in Pakistan, and organized more than ten Human's team operated four Amazon stores for partner companies.
Quick start = user thinking + data thinking
In February 2019, we and Baizheng Technology conducted a four-day training camp together. In this training session, we had the opportunity to closely observe the thinking mode and entrepreneurial logic of e-commerce merchants in the Tao Department. At the same time, we also found that we can use the user thinking of foreign students and use data processing software to operate the English Taobao shop, thereby helping international students to complete the rapid start of e-commerce business.
Several Chinese and foreign students spent a night in the training classroom, from the perspective of users, summed up a set of formulas for the translation of English titles of products. On the same day Saqib opened his first Taobao store, bought a month of data processing software, and started his e-commerce business.
Facts have proven that this way really works. After half a month Saqib's shop finally had his first order! Since then, shop visits, visitor orders, and other data have continued to increase. He registered a second English Taobao store in April.
Through the operation of the English Taobao store during this time, Saqib gradually established his concept of e-commerce and formed his own unique perspective on selection. This laid a solid foundation for the operation of later cross-border e-commerce platforms.
School and enterprise integration
College teachers have always lived in the ivory tower, and their response to the rapid changes in the market is far from being sensitive and rapid. However, teachers know how to effectively transfer knowledge to students, and they have more educational resources than enterprises, and have a broader perspective on issues. Therefore, the key to school-enterprise integration is to neutralize and complement the relative strengths and weaknesses of enterprises and college teachers to form a strong synergy.
From April to May 2019, Alibaba hosted the first National New Retail Buyer Entrepreneurship Practice Contest, and we took two teams of students to participate in the skill competition (that is, the simulation competition). The skill competition is performed on a sand table simulation software with a high degree of similarity with AliExpress. The official competition is hailed as 997, that is, for 7 consecutive days, 9 am to 9 pm daily. Delivery-receipt confirmation, all cross-border e-commerce operations will be ten times faster than the real operation rhythm. The number of orders on the next day will reach hundreds of orders, and the scene is a bit like a double 11, A shopping festival.
After the seven days of the devil, both teams won the second prize, and our mental and physical forces were also close to collapse under strong pressure. This game suddenly made us realize that it is not easy for e-commerce merchants: in the face of dense data and curves on the screen every day, we have to make up for the pictures on the consumer's side and use users' thinking to win more traffic.
After the competition, Saqib proposed to go to the headquarters of the cooperative company for an internship. This was a month away. When he came back and changed, he turned into an Amazon store operator. This type of infiltration in the industry can not be given in the education system of universities, and only in such an all-inclusive environment, talents will get the maximum growth.
Practical training, win-win cooperation
After the internship, we formally started the mode of close cooperation with the company. We have established two national university student entrepreneurship projects and settled in the Huazhong Agricultural University incubator.
We regularly invite partner companies to conduct training sessions for Chinese and foreign students and teach the operating knowledge of major cross-border e-commerce platforms. After the training, the partner company selected outstanding student project teams to conduct training. The company assigns shop sub-accounts to students. Students work in the school's incubator and complete a certain amount of selection, product design, and shelf work every day. Once the store receives a new order, the partner company completes subsequent shipment and after-sales work. The profits are divided between the student project team and the company.
In view of Saqib's previous internship experience, the company regards it as a partner, and its operating process is different from the above student internship. The company leaves a certain number of stores on Amazon to Saqib to take care of by itself. All processes are Saqib’s work except sent products back to the company for packaging and delivery.
After three months of accumulation, in July 2019, we finally started a new journey to the Belt and Road countries, as planned at the end of 2018. We planned 10 + 90 days of Amazon online training, reaching out to the students of three universities in Pakistan, 37 Pakistani students joined our training, and Saqib as their pioneer, naturally became The lecturer, Huanong's teachers, international students, and the heads of the cooperative companies in this training are Saqib's powerful support team.
The 10-day operational training was conducted in the Huanong Smart Classroom. The Smart Classroom provides hardware and software support for online and real-time viewing of training live broadcast. Pakistani students listen to the training content on their laptops or in the classroom provided by the school. Group chat for consultation and Q & A. After 10 days of training and 90 days of practical training, outstanding Pakistani students as overseas part-time employees of the partner company provide operating services for the company's Amazon stores.
A new start, Badamu
This year, we carried out a lot of practical learning through school-enterprise cooperation. During this period, we used company sub-accounts, and the selection and operation were also greatly assisted by the partner companies. After repeated demonstrations and deductions, we decided to start our own cross-border e-commerce store, so we registered the company in November 2019, named Badamu, BeltWood's homonym, with the Chinese name of Saqib and the double meaning of "Belt and Road".
Pakistan has a wealth of natural resources: fruits (mangoes, cherries), nuts (black walnuts, pine nuts), handicrafts(cashmere fabrics, silver or copper utensils, ethnic ornaments, utensils made from camel's offal), hand-knitted goods, gem Wait.
Pakistan ’s labor force is relatively low, generally with a monthly salary of less than 2000, and English is their official language, so hiring a local labor force to do cross-border e-commerce will also have certain language advantages.
Badamu's business model is divided into two major parts:
1.Traditional foreign trade import + new retail distribution
Import Pakistani special products directly from Pakistani manufacturers, find Taobao villages or e-commerce companies willing to cooperate, and use China's Taobao village network to sell in China.
2.Provide cross-border e-commerce services
On the one hand, using existing college resources to provide cross-border e-commerce platform operation guidance and training (including data selection methods and platform operation guidance) to Taobao villagers who are willing to develop cross-border e-commerce; Utilizing the labor resources of Pakistan and other Belt and Road countries to provide data analysis and store operation services for cross-border stores, to help Chinese businesses solve the pain points of language barriers.
We sincerely wish this Pakistani youth's cross-border e-commerce practice can fulfill his Chinese dream! I hope that the fire of this star will eventually form the trend of Ebara, and bring more motivation and hope for people who work harder for happiness!